Vital Aging Network

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Communication & Marketing

These tools provide helpful templates for communication and marketing plans.

The links included in this section are listed below. Additional information about each link can be found lower on the page.

Making the Most of Media Outreach: A Toolkit for Messaging Your Civic Engagment Work

Once you have made the decision to implement a civic engagement initiative, an important way to amplify your project’s impact is by engaging in media relations. This tool kit is designed to help you begin fostering relationships with local media. You’ll learn how to build a media list, develop story ideas, prepare your pitch, contact journalists, and make the most of coverage.

Link to Tool

Strategic Communications Plan Template

Offers a template designed to help you understand communications and audience.

This template serves as a guide for creating a strategic communications plan for an organization or campaign. This document can help facilitate a strategy session with key stakeholders.


Link to Tool





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